3 Major Copywriting Mistakes

Sep 20, 2011 by admin

Copywriting might seem like it is hard to understand or to correctly apply, but there are going to be times when you want to exceed expectations. This can only be possible when you’re sure of not making simple mistakes, like the ones we will be talking about in this article.

Copywriting is a never-ending learning process, and the beginner copywriter always makes mistakes that can be avoided pretty easily. We’ll look at an area of sales copy that always seems to be a source of mistakes – the copy subheading. Headlines are to sales copy as wheels are to cars – you can’t have one without the other. But as you move further, your copy needs to be broken down into digestible chunks of content that the reader can consume easily.

As you write the sales copy, it will have a main body, and the main body will have different sections each of which having a subheading for it. It’s a known fact that people online scan and skim when they read, so the subheads act as a sort of table of contents for the sales message, thus allowing the reader to get a fast idea about everything. There are many different reasons why a sales copy fails to make an impression or catch the attention of the prospect. But if it is not systematically divided into readable parts, then it would definitely be a turn off for the reader, especially when you have a long sales copy.

Your subheadings will help guide your readers throughout your copy, and they must compel the reader to slow down and start reading it. Subheadings are an essential part of all sales copy, but you have to know how to use them with the greatest effect. All you can do is write the best copy you can, and you just never know when a subheading will interest a reader and it leads to a conversion. So that’s why you need to carefully write your subheadings because they are almost as important as the main headline. Not having a strong headline is the biggest drawback of a sales copy. When you don’t have an interesting headline that grabs attention, you lose sales because not many people will read beyond the headline. You only have a couple of seconds to get the prospect interested and to make him/her reader further.

Put all your efforts in crafting out a great headline because it will ultimately take you a long way. Some great copywriters will advise you to use the greatest benefit of your product in your headline, you know – hit them over the head with a hammer. If you write a headline that works well, then your job will be much easier.

Your copy will vastly perform lower than hoped if you do not include a very strong and clear call to action. What function does sales copy have in life? To generate sales for a product/service. But a sales copy is always incomplete if you don’t have a strong call to action that tells the prospect what to do.

You can’t really depend on your prospects to understand and take the action on their own. Usually it’s at the bottom of your copy, so merely tell them what it is you want from them. If you want subscriptions, tell them to “Subscribe Now.” The best results will be when you are very clear, and you state it in the shortest way possible.

The smart marketers are always testing, so that is something you can do with a different call to action phrase. Your copy can improve almost immediately by just avoiding the kinds of newbie mistakes we’ve talked about. You’ll discover that copywriting can be a lifelong learning endeavor, so just be patient and try to learn and practice as much as you can.

Additional Resources by the Guest Poster:
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